Analytics Manager - Web and Digital Marketing (Hybrid)

Job Description

We are looking for a talented Analytics Manager specializing in Web and Digital Marketing to join our client, a leading global brand in athletic footwear and lifestyle fashion. As the Analytics Manager, you will be responsible for driving data-driven decision-making processes, optimizing digital marketing strategies, and ensuring the success of the client's online presence. This role is expected to be on a hybrid schedule in Boston, Massachusetts.

Responsibilities

• Recommend practical insights by analyzing site experience data, customer journeys, and audience segmentation.
• Analyze online user behavior, conversion data, and funnel analysis.
• Ensure accurate website reporting and tagging for relevant platforms.
• Collaborate with internal stakeholders to turn data into actionable insights.
• Enhance and maintain ongoing reporting to monitor business trends.
• Build out a reporting repository for self-service and document best data-pulling practices.

Qualifications

• Bachelor's or master's degree in a technology or quantitative field.
• 6-8 years of experience in web analytics, digital marketing, and site optimization.
• Proficiency in Adobe Analytics, Google Analytics, tag management tools, and digital media channels.
• Strong communication and influencing skills.
• Proficiency in Excel, PowerPoint, CDP, DMP platforms, with SQL experience being a plus.
• Positive attitude, critical thinking, and excellent time management skills.

Apply now to take on this exciting opportunity as an Analytics Manager, driving data-driven strategies and impacting online success in the athletic footwear industry.